Our partnership with the Birthing Kit Foundation Australia (BKFA) commenced in 2014. At the time, we were looking for a small impacting item that we could promote at our retail pharmacy pay-points, and World Vision thought that the clean birthing kits concept could provide what we were looking for.
These $3 kits, when used by a skilled birthing attendant, substantially reduce the deaths of mothers, and their infants – less than a cup of coffee!
Such a simple idea and so effective; it was an easy decision to support such a great concept and organisation.
Clean birthing kits, which are normally assembled by volunteers groups, consist of the following 6 items:
We were able to devise a retail program that enabled Fullife Pharmacies to ‘sell’ a $3 safe birthing kit at the pay-point. We were amazed at the results of that first program; in over two months, over 11,000 kits were donated by customers, companies and supporters of the Fullife Foundation.
Since then, we have run yearly programs through our four Fullife pharmacies, as well as from Pharmacy Alliance (a 65-store group) who joined us with a mothers day program during 2016.
So far, we have donated over 39,000 safe birthing kits, over $117,000 to the BKFA, who have sent them to mothers at greatest risk, in the Democratic Republic of the Congo (DRC), and also to northern Ethiopia.
We are now the BKFA’s largest single donor in the country, and consider it a great privilege to work with this amazing organisation.
Their slogan, that ‘every woman has the right to a clean and safe childbirth’ really resonates with us, and our desire to reduce maternal death in Africa.
• Integrity • Care • Humility • Compassion • Collaboration